Home / Global to Gulf / From Germany and Europe
Global to Gulf · European sellers · UAE & KSAExpand from Amazon Europe to Amazon UAE, Amazon Saudi Arabia and Noon
European brands carry strong trust in the Gulf. We take your Amazon EU catalogue to the UAE and Saudi Arabia and handle the rules that differ from Europe.
- 550+ UAE VAT registrations
- 400+ Noon accounts for foreign companies
- 1–3 wks to go live
- 0% commission on sales
How European companies sell on Gulf marketplaces
Amazon.ae & Amazon.sa
Link your European unified account to Amazon.ae and Amazon.sa through Sell Globally and copy listings with Build International Listings. EUIPO and national trademarks can be used for Brand Registry.
Noon UAE & KSA
Register as a Noon international seller with your EU company documents, Payoneer and Gulf VAT.
Compliance & more channels
CE marking is not enough in the Gulf: many products need SASO / SABER (Saudi) and ECAS / EQM (UAE). We check before you ship.
From Germany and Europe to your first Gulf sale
Sea freight from Hamburg, Rotterdam or Antwerp, or air freight, to Dubai and Riyadh. Payouts in EUR.
We serve brands from Germany, France, Italy, Spain, the Netherlands and the rest of the EU.
- 01
Product audit
Fees, demand, compliance and landed cost per product.
- 02
VAT & registration
UAE FTA and / or Saudi ZATCA VAT, then marketplace accounts.
- 03
Arabic listings
Arabic and English titles, bullets, images and A+.
- 04
Ship & store
Freight, customs, importer of record, our Gulf warehouse.
- 05
Launch & scale
FBA / FBN inbound, ads, promotions and monthly P&L.
What we need from your European company
- Company registration or trade licence that allows trading or e-commerce
- Passport of the owner or authorised signatory
- Business email and phone number
- Bank, Payoneer or Lian Lian account in the company's name
- Product list, and trademark documents if you own the brand
Marketplace and tax rules checked October 2026. Rules change; we confirm the current route for your company before you register.
Selling in the UAE and Saudi Arabia from Germany and Europe
Can I link my Amazon.de account to Amazon UAE?
Yes. The UAE and Saudi stores are separate country accounts linked through Sell Globally, so you manage them alongside your EU account.
Is CE marking enough for Saudi Arabia?
Often not. Many product types need SASO certification via SABER in Saudi Arabia and ECAS / EQM in the UAE.
Do EU companies need UAE VAT?
Yes. Non-residents have no threshold, so you register for UAE VAT (5%) and Saudi VAT (15%) before selling.
How much does it cost?
UAE VAT registration is USD 250 and Saudi VAT USD 300, one-time. Account management starts at USD 200 a month per country for up to 10 products. Advertising, marketplace and shipping fees are paid directly by you. See the pricing page for every package.
Other countries: