Global to Gulf: launch and scale your brand in the UAE and Saudi Arabia without a local company

It is Noon Guru's end-to-end service for international brands entering the UAE and Saudi Arabia: product audit, VAT registration, marketplace accounts, content, shipping, warehousing in Sharjah and Riyadh, advertising, reporting and supply chain, run by one team.

Usually not. Amazon says businesses outside the Middle East may not need a Middle East company, and Noon accepts international sellers in the UAE and KSA with a company registered abroad. You need VAT registration in the selling country, which we handle. Amazon.sa and Carrefour can ask for local documents depending on the route. Noon also runs some cross-border programmes that work differently; we advise which route fits your products.

Amazon UAE and KSA, Noon UAE and KSA, Carrefour, Namshi for fashion and beauty, Tradeling for B2B, and your own Shopify store.

Yes. Stock can be received at our warehouses in Sharjah (UAE) and Riyadh (KSA), then sent into Amazon FBA, Noon FBN or directly to customers.

Typically two to three weeks after we receive complete documents, depending on VAT processing and marketplace verification. Shipping stock to the Gulf adds transit time on top.

International Noon sellers are paid through Payoneer or Lian Lian. Amazon pays to a supported bank account or payment service in your name. No UAE or Saudi bank account is needed.

Usually yes. Amazon says businesses outside the Middle East may not be required to form a Middle East company. You still register for UAE VAT as a non-resident before selling. We confirm the route for your company in the product audit.

No. Non-resident businesses register from their first taxable sale: 5% VAT in the UAE (FTA) and 15% in Saudi Arabia (ZATCA).

Yes in practice. A UAE Tax Registration Number (TRN) is needed to sell as a non-resident, and marketplaces can block accounts without one. UAE VAT registration costs USD 250 with us.

Mostly no: you file your own VAT returns. From January 2026 Saudi Arabia's deemed-supplier rules make platforms liable for VAT on some non-resident sales, so we review how this applies to your account.

Amazon does not act as importer of record in the UAE or Saudi Arabia, and Saudi FBA shipments must arrive duties paid (DDP). We arrange customs clearance and an importer of record for each shipment into our warehouses.

Yes. The UAE and Saudi stores are separate country accounts that you link through the Sell Globally dashboard, then copy listings with Build International Listings.

Yes, on both marketplaces. Amazon's FBA Export lets UAE FBA stock sell on Amazon.sa, and eligible Noon UAE sellers can be listed in Saudi Arabia. Holding stock in Riyadh still gives faster delivery.

For cosmetics, supplements, food and some health products, yes: SFDA (eCosma for cosmetics) in Saudi Arabia, through a local licensed representative, and Dubai Municipality (Montaji) in Dubai. We arrange both.

ZATCA guidance says non-resident taxable persons appoint a tax representative, who is jointly liable for the tax. We coordinate this as part of Saudi VAT registration.

For good results, yes. Many Gulf shoppers search in Arabic, and Arabic listings rank for searches English-only listings miss. We write every listing in both languages.

Namshi works with cross-border sellers that have non-resident VAT. Carrefour asks for local documents, so we advise the right route for your brand, such as a local entity, distributor or partner.

UAE VAT USD 250 and Saudi VAT USD 300, one-time; account registration is free (Noon charges international sellers a USD 50 fee). Management starts at USD 200 a month per country. Our 'Test the UAE' starter plan is USD 250 plus USD 200 a month.