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Global to Gulf · US sellers · UAE & KSAAmazon UAE and Amazon Saudi Arabia for US sellers: launch in the Gulf without a Gulf entity
The UAE and Saudi Arabia are among Amazon's fastest-growing stores, and Gulf shoppers already know and buy US brands. We take your Amazon.com catalogue to the Gulf and run it for you.
- 550+ UAE VAT registrations
- 400+ Noon accounts for foreign companies
- 1–3 wks to go live
- 0% commission on sales
How US companies sell on Gulf marketplaces
Amazon.ae & Amazon.sa
Your North America account can add Amazon.ae and Amazon.sa from the Sell Globally dashboard. Listings copy across with Build International Listings, then we localise them into Arabic. USPTO trademarks work for Brand Registry. Amazon also advertises launch incentives for new FBA brands in the Middle East; we check your eligibility.
Noon UAE & KSA
US companies can register as Noon international sellers with company documents, the owner's passport and Payoneer. We add UAE and Saudi VAT and list the same catalogue on Noon.
Compliance & more channels
Health, beauty, supplements and sports brands do especially well in the Gulf. Supplements and cosmetics need SFDA (Saudi) and Dubai Municipality registration, which we arrange.
From the USA to your first Gulf sale
Sea or air freight from the US to Dubai and Riyadh, cleared by an importer of record we arrange, then into FBA and FBN. Payouts in USD to your US bank.
US brands we work with include Opalescence (36.7× ROAS on Amazon UAE) and Proiron.
- 01
Product audit
Fees, demand, compliance and landed cost per product.
- 02
VAT & registration
UAE FTA and / or Saudi ZATCA VAT, then marketplace accounts.
- 03
Arabic listings
Arabic and English titles, bullets, images and A+.
- 04
Ship & store
Freight, customs, importer of record, our Gulf warehouse.
- 05
Launch & scale
FBA / FBN inbound, ads, promotions and monthly P&L.
What we need from your US company
- Company registration or trade licence that allows trading or e-commerce
- Passport of the owner or authorised signatory
- Business email and phone number
- Bank, Payoneer or Lian Lian account in the company's name
- Product list, and trademark documents if you own the brand
Marketplace and tax rules checked October 2026. Rules change; we confirm the current route for your company before you register.
Selling in the UAE and Saudi Arabia from the USA
Can a US company sell on Amazon UAE and Amazon Saudi Arabia?
Usually yes. Amazon says businesses outside the Middle East may not need a Middle East company. Amazon.sa's sign-up can ask for Saudi documents depending on the route, so we confirm the right route for your company first.
Can a US company sell on Noon?
Yes. Noon accepts international sellers in the UAE and Saudi Arabia with a home-country trade licence, the owner's passport and a Payoneer or Lian Lian account. We register VAT so verification goes through.
Who is the importer of record for FBA stock in the UAE and Saudi Arabia?
Not Amazon: Amazon does not act as importer of record in the UAE or KSA, and shipments into Saudi FBA must arrive duties paid (DDP). We arrange customs clearance and an importer of record for each shipment.
Is Amazon UAE part of the North America unified account?
No. North America and Europe are unified accounts; the UAE and Saudi Arabia are separate country accounts that you link through Sell Globally.
How much does it cost?
UAE VAT registration is USD 250 and Saudi VAT USD 300, one-time. Account management starts at USD 200 a month per country for up to 10 products. Advertising, marketplace and shipping fees are paid directly by you. See the pricing page for every package.
Other countries: