Brands Beyond Borders · UAE & KSA

Noon & Amazon seller account management for the UAE and Saudi Arabia

Sell in Dubai, Abu Dhabi, Riyadh and Jeddah with the company you already own. Noon Guru registers you for UAE and Saudi VAT, opens your Amazon and Noon seller accounts, builds Arabic and English listings, runs your ads and manages the store every month.

  • 500+ clients since 2021
  • 550+ UAE VAT registrations
  • 400+ Noon accounts opened
  • 4.9★ Fiverr rating
Mudassir Gulzar, Founder and CEO of Noon Guru, Noon and Amazon account management agency
Mudassir GulzarFounder & CEO, Noon Guru · Gulf marketplaces since 2021
Trusted by brands from 6 countries

Brands we have registered, launched and scaled in the Gulf

From Korean skincare and Indian superfoods to US dental care and Canadian gum: brands that sell in the UAE and Saudi Arabia through Noon Guru.

KRSouth Korea

  • Skin1004 logoSouth Korea
  • Medicube logoSouth Korea
  • K-Secret logoSouth Korea
  • Angelistar logoSouth Korea
  • Clione logoSouth Korea
  • Clione Prime logoSouth Korea
  • Cliento logoSouth Korea
  • iPunk logoSouth Korea
  • DLUX Professional logoSouth Korea
  • Decils logoSouth Korea

INIndia

  • Yogabar logoIndia
  • Blue Tea logoIndia
  • Satya logoIndia

USUnited States

  • Opalescence logoUnited States
  • Proiron logoUnited States

GBUnited Kingdom

  • Heapwell logoUnited Kingdom

CACanada

  • PUR Gum logoCanada

AEUAE

  • Strideit logoUAE
  • Norvella logoUAE
  • Kelona logoUAE
  • Arabian Halcyon logoUAE
  • Rojyes logoUAE

More brands

  • Luna Sundra logoMore brands

Logos are shown with each brand's permission to describe our client work and belong to their owners.

How it works

From your company abroad to live sales in the Gulf, in six stages

You make the decisions; we do the work. Timings are typical once your documents are complete.

  1. 01
    DocumentsDay 1

    YouSend company licence, passport, email, phone and product list

    Noon GuruCheck documents and confirm the right route and fixed quote

  2. 02
    VATWeeks 1–2

    YouApprove and sign the VAT application

    Noon GuruRegister with UAE FTA and / or Saudi ZATCA and obtain your TRN

  3. 03
    AccountsWeeks 1–3

    YouComplete identity verification calls

    Noon GuruOpen Amazon.ae, Amazon.sa, Noon UAE and Noon KSA seller accounts

  4. 04
    ListingsWeeks 2–4

    YouApprove content and prices

    Noon GuruWrite Arabic and English listings, images brief, A+ Content, brand approval

  5. 05
    StockWith shipping

    YouShip stock with your forwarder

    Noon GuruCreate FBA / FBN shipments, labels and compliance paperwork

  6. 06
    Launch & growMonth 2 onwards

    YouApprove ad budget and reorders

    Noon GuruRun ads and deals, protect account health, send monthly P&L

Scope of work at a glance

What we manage on Amazon and Noon, in the UAE and KSA

One team covers every stage on all four marketplaces. A dash means the service does not exist on that marketplace.

Noon Guru scope of work by marketplace and country
StageServiceAmazon UAEAmazon KSANoon UAENoon KSA
LaunchSeller account registration (local or international company)IncludedIncludedIncludedIncluded
UAE VAT (FTA) and Saudi VAT (ZATCA) registrationIncludedIncludedIncludedIncluded
Brand Registry, brand and category approvalsIncludedIncludedIncludedIncluded
Arabic and English listings with keyword researchIncludedIncludedIncludedIncluded
A+ Content, Brand Store and image directionIncludedIncludedNot applicableNot applicable
Enhanced content and image standardsNot applicableNot applicableIncludedIncluded
LogisticsFBA (Fulfilled by Amazon) inbound and prepIncludedIncludedNot applicableNot applicable
FBN (Fulfilled by Noon) inbound and ASNNot applicableNot applicableIncludedIncluded
Compliance checks: SASO / SABER, hazmat, cosmeticsIncludedIncludedIncludedIncluded
GrowAmazon Ads: Sponsored Products, Brands, DisplayIncludedIncludedNot applicableNot applicable
Noon Ads: Sponsored ProductsNot applicableNot applicableIncludedIncluded
Deals and events: White Friday, Yellow Friday, Ramadan, National DayIncludedIncludedIncludedIncluded
Pricing, Buy Box and offer competitivenessIncludedIncludedIncludedIncluded
ProtectAccount health, appeals and support casesIncludedIncludedIncludedIncluded
Lost or damaged stock claimsIncludedIncludedIncludedIncluded
ReportMonthly P&L per product, weekly updatesIncludedIncludedIncludedIncluded

We also set up and manage Carrefour UAE and KSA, Namshi (fashion and beauty), Tradeling (B2B wholesale) and Shopify stores for the Gulf.

Core services

Four services, one team

Global to Gulf

Sell in the UAE and Saudi Arabia without a local company. Our flagship programme for brands, manufacturers and exporters. Market sizing, VAT, accounts, listings, logistics and launch, planned as one project.

Global to Gulf programme →

Amazon UAE & Amazon Saudi Arabia

Seller Central registration, Brand Registry, Arabic listings, A+ Content, FBA, Sponsored Ads, deals and monthly account management on Amazon.ae and Amazon.sa.

Amazon services →
UAE and Saudi e-commerce market · updated October 2026

Two of the fastest-growing online retail markets you can reach from abroad

Online sales in the UAE and Saudi Arabia came to roughly USD 39.5 billion in 2025, and both markets are forecast to keep growing every year to 2030 and beyond. Almost every adult in both countries is online.

UAE e-commerce sales

USD billions · navy = actual, orange = forecast

02040602020: USD 4.8 billion$4.8B20202025: USD 11.5 billion$11.5B20252030F: USD 18.3 billion (forecast)$18.3B2030F

Source: EZDubai & Euromonitor International, annual UAE e-commerce report (Sept 2026). 2020 = AED 17.6B.

Saudi Arabia e-commerce sales

USD billions · navy = actual / estimate, orange = forecast

02040602025: USD 28.0 billion$28.0B20252026: USD 31.3 billion$31.3B20262031F: USD 54.9 billion (forecast)$54.9B2031F

Source: Research and Markets, Saudi Arabia Ecommerce Market 2026–2031 (Jan 2026).

99%

of people in both the UAE and Saudi Arabia use the internet (DataReportal, 2025).

15.7%

of UAE retail sales were made online in 2025, expected to pass 20% by 2030.

79%

of UAE online orders in 2025 were placed on a smartphone (Mordor Intelligence).

45M+

internet users across the two countries: 11.1M in the UAE and 33.9M in Saudi Arabia.

Full UAE and Saudi market data with sources

Full account management

What we do for you every day, week, month and season

This is the routine behind a managed Noon and Amazon account, so you always know what you are paying for.

Every week

  • Sales and ads update on WhatsApp or email
  • Listing fixes and new content
  • Stock level and reorder alerts

Every month

  • P&L per product and per country
  • Promotions calendar and deal submissions
  • Growth plan: new SKUs, keywords, second country

Every season

  • Ramadan and Eid
  • White Friday and Yellow Friday
  • Saudi National Day, 11.11 and Prime Day
Experience

Five years of Gulf marketplace work, in numbers

500+Clients served since 2021
550+Foreign companies VAT-registered in the UAE
400+Noon seller accounts opened for foreign companies
44+New brand launches on Amazon & Noon
15+Home countries of our clients

Advertising result

AED 208,496 in sales from AED 27,314 of ad spend for one client, a return of 7.6× on advertising.

Team on your account

Founder Mudassir Gulzar, a certified VAT consultant and an advertising manager in the UK, and an operations manager in Dubai. Meet the team

Client home countries

United KingdomUSACanadaChinaIndiaPakistanTurkeySouth KoreaLebanonPhilippinesUAESaudi Arabia

Categories we launch

FMCG & householdElectrical & lightingBeauty & skincareSupplementsFashion & footwearHome & kitchenToys & baby
Where we work

Amazon and Noon account management for sellers in the UAE, Saudi Arabia and worldwide

Sellers in the UAE and Saudi Arabia

Local companies with a UAE or Saudi trade licence get the same service: Noon and Amazon seller registration, FBA and FBN, ads and full account management, with stock handled from our Sharjah and Riyadh warehouses.

DubaiAbu DhabiSharjahAjmanRiyadhJeddahDammam

Brands selling from abroad

International companies sell on Amazon.ae, Amazon.sa, Noon UAE and Noon KSA without a local company, through UAE and Saudi VAT registration. See Global to Gulf.

United KingdomUSACanadaChinaIndiaPakistanTürkiyeSouth Korea
Pricing

Clear, fixed fees

You pay a fixed setup fee and a monthly management fee per country. Marketplace fees, VAT, stock and ad budget are paid by you directly, so you always see the real numbers.

Setup

Fixed quote

After document check

UAE or KSA VAT registration, Amazon and / or Noon seller accounts, brand approval and first listings.

Management

From USD 280

per month, per country, priced by SKU count

Noon, Amazon or both: listings, ads, promotions, stock planning, account health and monthly reports included. UAE + KSA together is double. See all 7 packages.

New brand launch

From AED 20K

inventory investment

Research, sourcing, freight and launch from zero. See the launch plan. For 70+ SKUs, multi-country launches and agency white-label work. Quoted after a catalogue review.

Questions

Noon and Amazon UAE / KSA: common questions

What is Noon and Amazon seller account management?

It means a specialist team runs your Noon and Amazon stores for you: seller registration, VAT, Arabic and English listings, stock sent to FBA or FBN, advertising, promotions, account health and monthly reporting. Noon Guru manages Amazon UAE, Amazon KSA, Noon UAE and Noon KSA accounts.

Can I sell on Noon and Amazon in the UAE and Saudi Arabia without a local company?

Yes. Amazon and Noon both accept international sellers that use a company registered in their home country. For the standard international route you need a VAT registration in the country you sell in (UAE FTA or Saudi ZATCA), which we handle for you.

Do I need VAT registration to sell on Noon?

International sellers on Noon's standard route need a VAT certificate from the selling country: UAE FTA for Noon UAE and ZATCA for Noon KSA. Non-resident companies have no registration threshold in either country.

Which marketplaces do you manage?

Amazon.ae, Amazon.sa, Noon UAE and Noon KSA as our core service, plus Carrefour UAE and KSA, Namshi for fashion and beauty, Tradeling for B2B and your own Shopify store.

How long does it take to go live?

Typically two to three weeks after we receive complete documents, depending on VAT processing and marketplace verification. Shipping stock to the Gulf adds transit time on top.

How much does it cost?

Account management starts from USD 280 a month per country for one marketplace (up to 10 SKUs), or USD 350 for Noon and Amazon together, with seven packages by SKU count. Prices are per country: the UAE and Saudi Arabia together cost double. UAE and Saudi VAT registration is USD 350 per country; account setup is quoted as a fixed fee once we have checked your documents.

Read all questions about selling in the UAE and Saudi Arabia