Case studies: how we grow brands on Amazon and Noon in the UAE and Saudi Arabia

Amazon KSA · Electronics accessories · Established seller

Premium consumer tech brand

Challenge

Listings suppressed, shipments blocked and ads poorly targeted. Under SAR 10,000 a month despite high ad spend.

What we did

• Restructured Seller Central tax registration and shipping templates
• Localised listings into Gulf Arabic
• Sponsored Products rebuilt with negative-keyword filtering
• Top SKUs moved to Amazon KSA FBA for Prime eligibility

"Noon Guru solved our KSA launch issues in less than three weeks. Reaching 60K SAR monthly this fast blew us away."

Amazon UAE · K-beauty skincare · South Korea

Skin1004 / K-Secret

Challenge

No UAE company, no local reviews and slow legal onboarding.

What we did

• Amazon UAE registration through the Korean company in 18 days
• UAE VAT filed with the FTA before go-live
• 2,400+ reviews carried over from Amazon US
• Bilingual Arabic / English A+ Content
• Sponsored Products at AED 45 a day on high-intent keywords

"They handled everything from foreign VAT setup to ad campaigns seamlessly. Highest ROI team in GCC."

Amazon UAE · Fitness & sporting goods · International brand

Proiron

Challenge

Flat at AED 30,000 a month, high shipping-weight fees, weak organic rank, unoptimised ads.

What we did

• Images and titles rebuilt for Dubai fitness searches
• PPC restructured: wasted spend on non-converting terms cut by 40%
• Inbound reorganised into UAE FBA centres
• Brand Store and A+ comparison charts

"Noon Guru took us from flatlined monthly sales to dominate fitness rankings on Amazon UAE."

Noon UAE · Home décor & utensils · Existing Noon seller

Home & kitchen brand

Challenge

Self-shipped orders meant slow delivery, cancellations and no offer priority. Capped at AED 25,000 a month.

What we did

• Audited 120 SKUs and moved the top 30 to Fulfilled by Noon
• Inbound to the Noon Dubai warehouse in under 7 days
• Express delivery badges on key listings
• Noon Ads campaigns on best sellers

"Moving our catalog to FBN through Noon Guru changed our entire revenue trajectory in 60 days."

UAE VAT · Amazon UAE & Noon · Cross-border seller

VAT rescue without a local company

Challenge

Amazon UAE flagged a missing Tax Registration Number and the seller was told to buy a local company licence costing about AED 20,000 a year.

What we did

• Registered the foreign company with the UAE FTA as a non-resident
• Linked the TRN certificate to Amazon UAE and Noon
• Set up quarterly VAT returns

"Saved us thousands in legal fees and kept our marketplace accounts fully active and compliant."

Advertising · Amazon UAE

Advertising efficiency